Discover, Save and Share Your Favourite Recipes
Share My Recipes is a community-driven platform designed to make recipe discovery more personal and enjoyable. Users can browse inspiring meals, save favourites, and share their own creations while connecting with fellow food lovers through an intuitive and engaging experience.
Discover, Save
and Share Your Favourite Recipes
Share My Recipes is a community-driven platform designed to make recipe discovery more personal and enjoyable. Users can browse inspiring meals, save favourites, and share their own creations while connecting with fellow food lovers through an intuitive and engaging experience.
PROJECT OVERVIEW
User research summary
Share My Recipes is a mobile-first recipe-sharing platform designed to make discovering, saving, and sharing recipes simple and enjoyable. The goal was to create an intuitive experience where anyone, from home cooks and busy parents to students and food enthusiasts could easily explore recipes, contribute their own creations, and connect with a community of people who share a passion for cooking.
Design a user-centred mobile application that allows users to browse, search, save, and share recipes while fostering an engaging community experience. The solution needed to prioritise usability, intuitive navigation, and an enjoyable cooking experience across all skill levels.
User Research
Information Architecture
UX/UI Design
Prototyping
Responsive Design
Testing & Refinement
PROJECT OVERVIEW
User research summary
Share My Recipes is a mobile-first recipe-sharing platform designed to make discovering, saving, and sharing recipes simple and enjoyable. The goal was to create an intuitive experience where anyone, from home cooks and busy parents to students and food enthusiasts could easily explore recipes, contribute their own creations, and connect with a community of people who share a passion for cooking.
User Research
Information Architecture
UX/UI Design
Prototyping
Responsive Design
Testing & Refinement
THE CHALLENGE
Many existing recipe platforms are cluttered with advertisements, complex navigation, and inconsistent layouts, making it difficult for users to quickly find recipes or contribute their own. The challenge was to design a clean, engaging, and accessible experience that encourages recipe discovery while making sharing content effortless.
THE TASK
Design a user-centred mobile application that allows users to browse, search, save, and share recipes while fostering an engaging community experience. The solution needed to prioritise usability, intuitive navigation, and an enjoyable cooking experience across all skill levels.
UNDERSTANDING USERS
Understanding How People Cook and Discover Recipes
Research focused on understanding how users search for meal inspiration, save recipes for later, and share dishes with friends and family. Simplicity and accessibility became key priorities throughout the design process.
The experience was built around familiar user behaviours to ensure that browsing and interacting with recipes felt natural and intuitive.
Discovery First
Users prefer browsing categories and exploring recipes before using search.
Save for Later
Many users save recipes to revisit when planning meals or preparing grocery lists.
Social Cooking
Users enjoy sharing recipes with friends and family, making cooking a shared experience.
Simplicity Wins
A clean, intuitive interface helps users cook with confidence and enjoy the process.
UNDERSTANDING USERS
Understanding How People Cook and Discover Recipes
Research focused on understanding how users search for meal inspiration, save recipes for later, and share dishes with friends and family. Simplicity and accessibility became key priorities throughout the design process.
The experience was built around familiar user behaviours to ensure that browsing and interacting with recipes felt natural and intuitive.
Discovery First
Users prefer browsing categories and exploring recipes before using search.
Save for Later
Many users save recipes to revisit when planning meals or preparing grocery lists.
Social Cooking
Users enjoy sharing recipes with friends and family, making cooking a shared experience.
Simplicity Wins
A clean, intuitive interface helps users cook with confidence and enjoy the process.
INFORMATION ARCHITECTURE
Organising Content for Effortless Browsing
A clear structure was created to help users discover recipes, access their saved collections, and interact with content shared by others.
The information architecture prioritises familiar navigation patterns, allowing users to move effortlessly between browsing categories, searching recipes, saving favourites, uploading content, and engaging with the community.
A simplified navigation structure reduces friction and allows users to focus on exploring and sharing food inspiration.
INFORMATION ARCHITECTURE
Organising Content for Effortless Browsing
A clear structure was created to help users discover recipes, access their saved collections, and interact with content shared by others.
The information architecture prioritises familiar navigation patterns, allowing users to move effortlessly between browsing categories, searching recipes, saving favourites, uploading content, and engaging with the community.
A simplified navigation structure reduces friction and allows users to focus on exploring and sharing food inspiration.
WIREFRAMES
Exploring the User Journey
Low-fidelity wireframes created in Figma helped establish content hierarchy and user flows before moving into visual design. Different layouts were tested to ensure recipes remained easy to browse and information was presented clearly across devices.
Wireframing allowed early validation of navigation patterns and key interactions, making it easier to refine the experience before investing in high-fidelity designs.
WIREFRAMES
Exploring the User Journey
Low-fidelity wireframes created in Figma helped establish content hierarchy and user flows before moving into visual design. Different layouts were tested to ensure recipes remained easy to browse and information was presented clearly across devices.
Wireframing allowed early validation of navigation patterns and key interactions, making it easier to refine the experience before investing in high-fidelity designs.
VISUAL DIRECTION
Creating a Warm and Welcoming Experience
The visual language combines warm colours, rounded components, and clean typography to create an interface that feels approachable and enjoyable. Rich food imagery brings the experience to life, helping users connect emotionally with recipes while creating an inviting atmosphere that encourages exploration.
VISUAL DIRECTION
Creating a Warm and Welcoming Experience
The visual language combines warm colours, rounded components, and clean typography to create an interface that feels approachable and enjoyable. Rich food imagery brings the experience to life, helping users connect emotionally with recipes while creating an inviting atmosphere that encourages exploration.
HIGH-FIDELITY AND RESPONSIVE DESIGNS
Bringing the Interface to Life
The final screens focus on readability, strong imagery, and intuitive interactions. Large recipe photography, clear information hierarchy, and friendly visual elements help users discover content effortlessly.
Dark mode/Light mode
HIGH-FIDELITY AND RESPONSIVE DESIGNS
Bringing the Interface to Life
The final screens focus on readability, strong imagery, and intuitive interactions. Large recipe photography, clear information hierarchy, and friendly visual elements help users discover content effortlessly.
Dark mode/Light mode
Tablet/Desktop
Tablet/Desktop
RESPONSIVE DESIGN
Designed for Every Device
The experience adapts seamlessly across desktop, tablet, and mobile devices, ensuring recipes remain accessible whether users are planning meals at home or cooking on the go.
Responsive layouts maintain consistency while prioritising readability and ease of navigation.
RESPONSIVE DESIGN
Designed for Every Device
The experience adapts seamlessly across desktop, tablet, and mobile devices, ensuring recipes remain accessible whether users are planning meals at home or cooking on the go.
Responsive layouts maintain consistency while prioritising readability and ease of navigation.
FINAL OUTCOME
A Community Built Around Food
Share My Recipes transforms recipe discovery into a more personal and engaging experience.
By combining intuitive navigation with social interaction and beautiful food imagery, the platform creates a space where people can discover new favourites, share their own creations, and celebrate their love of cooking together.
FINAL OUTCOME
A Community Built Around Food
Share My Recipes transforms recipe discovery into a more personal and engaging experience.
By combining intuitive navigation with social interaction and beautiful food imagery, the platform creates a space where people can discover new favourites, share their own creations, and celebrate their love of cooking together.
Turning complexity into clarity, one experience at a time.
