Explore. Book. Learn.
Experience Wine.
Wine With Me is a mobile-first wine tourism platform that helps people discover exceptional wine farms, book wine tasting experiences, make secure payments, and expand their wine knowledge - all within one seamless digital experience.
The goal was to simplify the entire wine tourism journey by combining discovery, education, bookings, and payments into one intuitive platform that feels welcoming to both beginners and experienced wine enthusiasts.
Explore. Book. Learn.
Experience Wine.
Wine With Me is a mobile-first wine tourism platform that helps people discover exceptional wine farms, book wine tasting experiences, make secure payments, and expand their wine knowledge - all within one seamless digital experience.
The goal was to simplify the entire wine tourism journey by combining discovery, education, bookings, and payments into one intuitive platform that feels welcoming to both beginners and experienced wine enthusiasts.
PROJECT OVERVIEW
Making Wine Tourism More Accessible
Planning wine experiences often requires visiting multiple websites, comparing venues, checking availability, and completing bookings through inconsistent systems. This fragmented experience creates unnecessary friction and discourages exploration, particularly for new wine enthusiasts.
Wine With Me was designed to centralise every stage of the journey – from discovering wine farms and learning about wine to booking experiences and managing reservations.
My Role
UX Research
UI Design
Responsive Design
Prototype Testing
Design System
Project Goals
Simplify discovering wine farms
Streamline the booking process
Integrate secure online payments
Make wine education approachable
Create a premium yet welcoming experience
PROJECT OVERVIEW
Making Wine Tourism More Accessible
Planning wine experiences often requires visiting multiple websites, comparing venues, checking availability, and completing bookings through inconsistent systems. This fragmented experience creates unnecessary friction and discourages exploration, particularly for new wine enthusiasts.
Wine With Me was designed to centralise every stage of the journey – from discovering wine farms and learning about wine to booking experiences and managing reservations.
My Role
UX Research
UI Design
Responsive Design
Prototype Testing
Design System
Project Goals
Simplify discovering
wine farms
Streamline the booking
process
Integrate secure online payments
Make wine education approachable
Create a premium yet welcoming experience
COMPETITIVE ANALYSIS
Learning from Existing Platforms
Understanding the strengths and limitations of existing products helped identify opportunities to create a more complete experience.
Opportunity
Wine With Me combines discovery, education, bookings, and payments into one cohesive platform, reducing friction while creating a seamless end-to-end user experience.
COMPETITIVE ANALYSIS
Learning from Existing Platforms
Understanding the strengths and limitations of existing products helped identify opportunities to create a more complete experience.
Opportunity
Wine With Me combines discovery, education, bookings, and payments into one cohesive platform, reducing friction while creating a seamless end-to-end user experience.
RESEARCH & DISCOVERY
Understanding User Needs
Research focused on understanding how users currently discover wine farms, plan tastings, and book experiences. Interviews and competitive analysis revealed several recurring pain points throughout the journey.
Key Insights
Users wanted one platform to discover, compare and book wine experiences.
Booking availability was often unclear.
Switching between websites created unnecessary friction.
Beginners wanted educational content before booking.
Mobile was the preferred device for planning trips.
Paint Points
Difficult to discover new wine farms.
Inconsistent booking experience.
Limited information before visiting.
No easy way to compare options.
Poor mobile experience.
RESEARCH & DISCOVERY
Understanding User Needs
Research focused on understanding how users currently discover wine farms, plan tastings, and book experiences. Interviews and competitive analysis revealed several recurring pain points throughout the journey.
Key Insights
Users wanted one platform to discover, compare and book wine experiences.
Booking availability was often unclear.
Beginners wanted educational content before booking.
Switching between websites created unnecessary friction.
Mobile was the preferred device for planning trips.
Paint Points
Difficult to discover new wine farms.
Inconsistent booking experience.
Limited information before visiting.
No easy way to compare options.
Poor mobile experience.
USER PERSONAS
Understanding the needs, motivations, and challenges of potential users was essential in shaping a user-centred experience. These personas were developed from research insights to represent key audience segments, helping guide design decisions throughout the project. By identifying their goals, behaviours, and pain points, I was able to prioritise features, simplify the booking journey, and create an experience that feels intuitive, efficient, and tailored to different user needs.
USER PERSONAS
Understanding the needs, motivations, and challenges of potential users was essential in shaping a user-centred experience. These personas were developed from research insights to represent key audience segments, helping guide design decisions throughout the project. By identifying their goals, behaviours, and pain points, I was able to prioritise features, simplify the booking journey, and create an experience that feels intuitive, efficient, and tailored to different user needs.
RESEARCH & DISCOVERY
Mapping the End-to-End Experience
Design Opportunities
RESEARCH & DISCOVERY
Mapping the End-to-End Experience
Design Opportunities
INFORMATION ARCHITECTURE
Structuring the Experience
The information architecture was designed to create a clear, intuitive navigation system that helps users accomplish their goals with minimal effort. By organising content into logical categories and grouping related features together, users can easily move between discovering experiences, learning about wine farms, managing bookings, and accessing their personal profile. This structure reduces cognitive load, improves findability, and establishes a scalable foundation that supports future growth while maintaining a seamless user experience across the platform.
INFORMATION ARCHITECTURE
Structuring the Experience
The information architecture was designed to create a clear, intuitive navigation system that helps users accomplish their goals with minimal effort. By organising content into logical categories and grouping related features together, users can easily move between discovering experiences, learning about wine farms, managing bookings, and accessing their personal profile. This structure reduces cognitive load, improves findability, and establishes a scalable foundation that supports future growth while maintaining
a seamless user experience across the platform.
WIREFRAMES
Mapping the Booking Experience
The wireframes translated research insights and user flows into a structured blueprint for the booking experience. Focusing on functionality before visual design made it possible to validate the overall layout, content hierarchy, and navigation while identifying opportunities to simplify the user journey. This iterative process ensured each screen supported users in completing their tasks efficiently, creating a strong foundation for the high-fidelity interface.
WIREFRAMES
Mapping the Booking Experience
The wireframes translated research insights and user flows into a structured blueprint for the booking experience. Focusing on functionality before visual design made it possible to validate the overall layout, content hierarchy, and navigation while identifying opportunities to simplify the user journey. This iterative process ensured each screen supported users in completing their tasks efficiently, creating a strong foundation for the high-fidelity interface.
USABILITY TESTING
Validating the Experience
Test Goals
Complete a booking
Compare experiences
Find educational content
Complete checkout
Access upcoming bookings
Key Findings & Improvements
Users expected pricing before selecting dates. Improvement: Pricing moved higher on experience pages.
Guest selection wasn't immediately noticeable. Improvement: Added dedicated guest selection step.
Educational content was hard to discover. Improvement:Learn section added to primary navigation.
Users wanted reassurance after payment. Improvement: confirmation with tickets and email.
USABILITY TESTING
Validating the Experience
Test Goals
Complete a booking
Compare experiences
Find educational content
Complete checkout
Access upcoming bookings
Key Findings & Improvements
Users expected pricing before selecting dates. Improvement: Pricing moved higher on experience pages.
Guest selection wasn't immediately noticeable. Improvement: Added dedicated guest selection step.
Educational content was hard to discover. Improvement: Learn section added to primary navigation.
Users wanted reassurance after payment. Improvement: Confirmation with tickets and email.
VISUAL DIRECTION
Warm. Elegant. Inviting.
The visual direction was inspired by the elegance and tranquillity of the Cape Winelands, combining a refined aesthetic with a highly functional interface. A warm neutral colour palette, sophisticated typography, and spacious layouts were chosen to reflect the premium nature of the experiences while maintaining clarity and accessibility. Every visual element was intentionally designed to create a sense of calm, reinforce the brand identity, and guide users effortlessly through the booking journey.
VISUAL DIRECTION
Warm. Elegant. Inviting.
The visual direction was inspired by the elegance and tranquillity of the Cape Winelands, combining a refined aesthetic with a highly functional interface. A warm neutral colour palette, sophisticated typography, and spacious layouts were chosen to reflect the premium nature of the experiences while maintaining clarity and accessibility. Every visual element was intentionally designed to create a sense of calm, reinforce the brand identity, and guide users effortlessly through the booking journey.
HIGH-FIDELITY DESIGNS/MOCKUPS
Bringing the Experience to Life
The high-fidelity designs transformed the validated wireframes into a polished, production-ready interface that reflects the premium identity of the Babylonstoren Picnic Experience. Every screen was refined with consistent visual styling, thoughtful spacing, and interactive components to create an intuitive and engaging user experience. The final designs balance aesthetics with functionality, ensuring users can confidently navigate the platform while enjoying a seamless journey from discovery to booking.
Mobile
HIGH-FIDELITY DESIGNS/MOCKUPS
Bringing the Experience to Life
The high-fidelity designs transformed the validated wireframes into a polished, production-ready interface that reflects the premium identity of the Babylonstoren Picnic Experience. Every screen was refined with consistent visual styling, thoughtful spacing, and interactive components to create an intuitive and engaging user experience. The final designs balance aesthetics with functionality, ensuring users can confidently navigate the platform while enjoying a seamless journey from discovery to booking.
Mobile
Tablet & Desktop
Tablet & Desktop
RESPONSIVE DESIGN
Designed for Every Device
A fully responsive experience that makes discovering and booking wine experiences effortless on any screen.
Features
- Responsive Layouts
- Touch-Friendly Interactions
- Seamless Booking Flow
- Optimised Payments
RESPONSIVE DESIGN
Designed for Every Device
A fully responsive experience that makes discovering and booking wine experiences effortless on any screen.
Features
- Responsive Layouts
- Touch-Friendly Interactions
- Seamless Booking Flow
- Optimised Payments
FINAL OUTCOME
A Complete Wine Experience Platform
A Complete Wine Experience Platform
Wine With Me transforms the way people discover, learn and enjoy wine experiences.
From discovery to booking, payment to learning – it’s all connected.
Highlights
- Seamless Booking
From discovery to confirmation - Secure Payments
Safe, fast and reliable - Wine Education
Learn anytime, anywhere - Memorable Experiences
Curated for every wine lover
Key Takeaways
This project reinforced the importance of understanding user needs and designing end-to-end journeys.
By combining discovery, booking, payments and education in one platform, Wine With Me delivers value at every touchpoint.
Key Learnings
- User research drives meaningful design.
- Clear information builds trust.
- A smooth booking flow boosts confidence.
- Education enhances the overall experience.
- Design with purpose, clarity and empathy.
FINAL OUTCOME
A Complete Wine Experience Platform
Wine With Me transforms the way people discover, learn and enjoy wine experiences.
From discovery to booking, payment to learning – it’s all connected.
Highlights:
- Seamless Booking
From discovery to confirmation - Secure Payments
Safe, fast and reliable - Wine Education
Learn anytime, anywhere - Memorable Experiences
Curated for every wine lover
Key Takeaways
This project reinforced the importance of understanding user needs and designing end-to-end journeys.
By combining discovery, booking, payments and education in one platform, Wine With Me delivers value at every touchpoint.
Key Learnings:
- User research drives meaningful design.
- Clear information builds trust.
- A smooth booking flow boosts confidence.
- Education enhances the overall experience.
- Design with purpose, clarity and empathy.
Turning complexity into clarity, one experience at a time.
Turning complexity into clarity, one experience at a time.
